“OK Boomer”, a simple retort against the Baby Boomer generation, is now more than an internet phenomenon. With the phrase garnering an ever-growing presence among Generation Z, IF placement Cameron Leitch investigates how the phrase has developed and what its popularity says about current intergenerational attitudes
Tag: Generation Z
Generation Brexit: What do young people want?
IF’s latest report gives a breakdown of the Millennial vote at the EU Referendum, and identifies four distinct “tribes”. Angus Hanton, IF Co-founder, explains why these voters form an important bloc that must not be ignored
BBC survey reveals attitudes of Generation Z
David Kingman looks at the findings from the BBC’s recent survey of attitudes among Generation Z
Public sector pensions: are they fair and sustainable?
In a series of question and answers, Allan Martin – an actuary and independent pension scheme trustee – reveals the huge and growing burden of public sector pensions, and the alarming implications for the future generations
